What a wholesale line sheet should tell a buyer
A line sheet shows a stockist what they can order and what it costs them. Include your brand, the product name, SKU, wholesale unit price, and minimum quantity for each item. Add the opening order minimum, a typical lead time, a way to send an order, and any key shipping or pack rules. Use the same SKU that appears in your own order records so you can confirm a purchase order without guessing which variant was meant.
Enter one product on each line, with four pipe-separated fields: SKU, product name, wholesale price in USD, and minimum units. A product with different prices or pack counts for different sizes should get a separate row per variant. The generator multiplies the wholesale price by the minimum quantity to show what the buyer would spend on that line if they ordered exactly the minimum.
Worked example for a stationery brand
Maple Paper Goods offers its Market Day card as SKU CARD-01 at $2.50 wholesale with a minimum of 12. A retailer ordering the minimum spends $30 on that product. The Orchard sticker sheet is SKU STICK-02 at $1.75 each with a 24-unit minimum, for $42 at the minimum. Together these two minimum lines total $72. The brand’s opening order minimum is $100 before shipping, so the buyer still needs at least $28 in eligible products. Two additional 12-card packs would add $60, while one additional 12-card pack would add $30 if the brand requires increments of 12.
| SKU | Unit price | Minimum units | Minimum line value |
|---|---|---|---|
| CARD-01 | $2.50 | 12 | $30.00 |
| STICK-02 | $1.75 | 24 | $42.00 |
Explain the terms buyers are most likely to ask about
State whether a minimum is per SKU, per color, or across a style. Specify whether buyers may order any amount after the minimum or must order in case-pack increments. A line with a 12-unit minimum can mean a buyer may order 13 units, or it can mean 12, 24, and so on if the brand orders by case. Put those differences in the terms field.
Keep the lead time realistic and tell customers whether it begins at order confirmation or payment. Separate the first order minimum from any lower reorder minimum and say which costs count toward each. If availability changes frequently, add a note inviting buyers to confirm before sending a purchase order. Date the exported file or note its validity period when prices or lead times change seasonally.
Common line sheet mistakes
Use stable, unique SKUs and label wholesale prices clearly. If you provide suggested retail prices, keep them easy to distinguish from the amount the buyer pays. A catalog can show the products in use, while the line sheet gives a buyer the details needed to order. Check your final PDF at ordinary reading size before sending it, especially if descriptions wrap or your personal email appears in a footer you meant to omit.
Frequently asked questions
Can I use the PDF as an order form?
The sheet lists terms and products. Ask the retailer to send a purchase order or reply with SKUs and requested quantities through your normal ordering channel.
Does it calculate whether an order meets the opening minimum?
It shows each product’s minimum line value and displays the opening order policy you enter. The line sheet does not collect an order.
Can I include product photos in this sheet?
This quick sheet is a text table. Use the paid catalog workflow if you want product images and a longer product catalog in the same workspace.
How should I handle variants?
Use a separate row for each sellable variant that has its own SKU or order terms. Add the variant name to the product description.